about golden corporation
Our Vision, Mission & ValuesAbout Golden Corporation
Futuristic Vision
Creating regional/global brands that offer products and services that enrich our customers
and inspire their loyalty. Immerse yourself in the luxury industry and build your career in a challenging environment. Take advantage of our merchandising strategies and our three pillars.
Company Mission
To grow profitably and sustainably by offering consumers innovative products from our brands in the sectors in which we operate in Turkey, and especially in foreign markets. In a rapidly changing business environment, The Company aims to further strengthen its position in Turkey, and especially in foreign markets, increase its sales volume, develop healthy, nature-friendly products in line with consumer expectations, and achieve profitable, sustainable growth in the future.
Our Three Pillars
01
Maintaining Retailer Relationships
We plan our retail visits, touching base with customers shows not only our commitment to our products’ success, but to theirs as well. These people are our eyes and ears when we aren’t around. We motivate and show interest in their store and success, this reciprocates with our brands and company values.
02
Supporting Products’ Narrative
Our online presence and social media interactivity contribute to the larger narrative of our brands. Our branding strategies are well studied to motivate customers to interact and use our products, and that interaction has to bring value to their experience in order for them to purchase. We pay attention to design and packaging components.
03
Retail Merchandising Trends
Our increased online presence and omni-channel marketing has influenced consumer expectations. In brick-and-mortar retail locations, shoppers still expect the higher level of education and delight that online stores provide. We think of this as an opportunity to add an extra dimension to our customer’s experience at point-of-purchase.
Our Values
We work hard to build our business reputation, in this increasingly trading age, where buyers seek product validation now more than ever. Be identify what customers are searching for in food & beverage products. Our selling point and their success stories are our priority. To win over prospective customers, we are proactive about putting reliable validated information in front of buyers when they need it most so they can learn more about us and trust to do business with us.